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Research papers

Is marketing keeping one step ahead of the changing consumer?

Today, there is a parallel demographic change occurring in Canada and the United States which, for many decades to come, will have major implications for the marketing of consumer products in these two countries. The age structures of the Canadian...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Thomas E. Muller
June 15, 1989
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Citation

Muller, T. E. (1989a, June 15). Is marketing keeping one step ahead of the changing consumer?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-marketing-keeping-one-step-ahead-of-the-changing-consumer-